Let's clear up some myths about owning a food truck.
MYTH #1: Running a successful food truck business is difficult
When someone is thinking about quitting their 9-to-5 job to start a business, the first thing they often hear is "it's going to be hard." But wouldn't it be easier to take a job you don't like and eventually leave exhausted? Yes, running a food truck business also requires work. But if you love your job and are able to connect with your target customers, isn't it worth the effort?
Additionally, by fully preparing yourself, you can more easily run your own business (whether it's a food truck or any other type of business). Knowing how to create a business plan, establish effective daily operations processes, create an event calendar, launch social media accounts to create buzz and promote your event while building your food truck are all keys to ensuring your success. Although it takes time and effort, it will be worth it when you see your business grow and be recognized.
MYTH #2: You cannot make a living as a food truck business owner
If you run a food truck as a business outside of weekends, you can make a living from it. Now, there are many profitable food trucks on the streets.
As of May 2018, the Quick Top Tens website lists the top ten food trucks by annual gross revenue. Kogi, a Korean-Mexican fusion food truck in Los Angeles, ranked tenth. With annual sales starting at $435,000, their business has expanded to five food trucks and four brick-and-mortar restaurants.
Can you make money making grilled cheese? The answer is yes, and at No. 6 is Nashville's Grilled Cheeserie. They have annual sales of $635,000 and opened their first restaurant in 2018.
Do you want to know how much money the #1 food truck business makes? That's the "Fukuburger Truck" in Las Vegas (named after co-owner Colin Fukunaga). Their annual sales reach $1,060,000. Fukunaga chose a very different path than the local taco truck. Instead, he created a style of fusion food-a combination of West Coast burgers and Japanese street flavors. By following his own unique path, he reaped the rewards.
Are these food trucks the exception? no. There are many stories of how to achieve real success in the food truck industry, proving that it is possible. Many people make a living running food trucks.
MYTH #3: To be successful with a food truck you must love to cook
This is not true. If you love to cook, that's fantastic. However, did you know that food trucks are not just for serving food? There are many other types of food truck businesses that are available for those who don't want to cook. Just to name a few:
Ice Cream Trucks – scooping or soft serve cones requires no cooking
Bar Trucks – get your liquor license to cater or serve at area events
Coffee Trucks – the best part of everyone's morning is your coffee truck and you can serve all day
Hamburger truck-Simply make a burger, quick and good business
MYTH #4: You must be a solo entrepreneur to buy a food truck
Food trucks are not just for the entrepreneur (solo, partners or family). There are many benefits for owning a food truck that other industries have tapped into.
Food trucks have become versatile tools across various industries, offering unique opportunities for expansion and innovation:
Restaurants: Food trucks serve as extensions of brick-and-mortar restaurants, facilitating marketing efforts, catering events, reaching new customers, increasing revenue streams, and experimenting with new menu items.
Franchises: Food trucks serve as mobile franchise locations, providing flexibility in reaching customers and expanding brand presence beyond traditional storefronts.
Sports Parks: Food trucks add to the overall fan experience at sports parks by offering concession options and merchandise sales, enhancing the atmosphere during events.
Hotels, Resorts, Casinos: Strategically placing food trucks on hotel, resort, or casino grounds enhances guest experiences, provides additional dining options, and extends catering services. For example, some racetracks and casinos have placed food trucks trackside for visitors to enjoy during events.
Theme & National Parks: Food trucks are utilized for concessions within parks, offering convenient and diverse food options to visitors while complementing the park's themes and attractions.
Healthcare: Hospitals are incorporating food trucks to provide dining options during third shifts, promoting various hospital services, and offering healthier food choices to staff, patients, and visitors. Food trucks also cater events and may engage in street vending to reach broader audiences.
Across these industries, food trucks present opportunities to boost profits, expand marketing efforts, reach new customers, and enhance existing services, ultimately adding value to the overall business operations.
In Closing.
The food truck industry has been growing every year and isn't appearing to be slowing down any time soon. We recommend that you follow your passion, be an industry leader and see food trucks as the great value that they are.
Concession Nation has expertly designed food trucks and
concession trailers for a variety of businesses. Let us design your food truck.
Call us at 8615038118574
https://www.wecaretrailers.com/